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OP-EDS & REVIEWS

By Gil Troy, Oxford University Press Blog, 10-26-12

Although he last ran for office nearly 30 years ago, and died eight years ago, Ronald Reagan remains a surprisingly strong presence on today’s campaign trail. It is not just the multiple times Republican candidates’ invoked his name during the primary debates. It is not just that Americans are still debating Reagan’s cry to shrink the federal government. It is not just that Barack Obama has said he wants to be as transformational a president as Reagan was and Mitt Romney says he wants to follow the Reagan playbook – or that Newsweek has a cover story renaming the President “Barack Reagan.” It is also that each of the two candidates is trying to replicate a Reagan electoral feat.

Mitt Romney is trying to conjure up the spirit of 1980. During those days of economic trauma, low morale, and national angst, a remote, gaffe-prone Republican candidate – who even believed that trees caused more air pollution than cars – was stuck in a tight race against an unpopular, cerebral opponent whose rocky first term belied the euphoria his quick ascent to the Oval Office had generated four years earlier.  Ronald Reagan sealed his victory over Jimmy Carter with an effective debate performance, including his avuncular dismissal of Carter’s attacks with the kiss-off line “There you go again.” After the debate, the Gallup Poll recorded its largest candidate jump in the polls since polling began, approximately ten points in Reagan’s favor. On Election Day, Reagan defied the expectations, and silenced the scoffers.

Obama is hoping that 2012 will be more like 1984 than 1980. That year, an embattled incumbent whose party suffered serious electoral setbacks two years earlier, and had struggled to jumpstart the economy, won reelection with a triumphal campaign over a weak opponent. Ronald Reagan’s “Morning in America” campaign not only won Reagan four more years, it shaped the legend of Ronald Reagan, the president who brought peace, patriotism, and prosperity back to America.

Of course, history, like a winning army, only marches forward, and, as in sports, there are no do-overs. The two candidates can learn from Reagan’s successes – but they also should learn from Reagan’s failures. Reagan pretended that his 1981 win was a mandate for change, when it was basically an anti-incumbent, ABC election – with Americans choosing Anybody But Carter. And in 1984, Reagan scored more of a personal victory than a party victory; his Olympic pride and apple pie campaign had been so vague that he retained power but had trouble governing.

Whoever wins in 2012 will need broad support to lead. While running to win this fall, both candidates need to think about the day after, about how to unite the country and move forward. Such considerations should keep the campaign more constructive and more centrist than it has been, given that the President has to lead all the people. And the President needs a vision. Otherwise, he will echo the famous movie, “The Candidate.” In that 1972 movie, Robert Redford plays a longshot candidate who wins a tough Senate race. The movie ends with the famous tagline “What do we do now?”

Gil Troy is Professor of History at McGill University in Montreal, and a Visiting Scholar affiliated with the Bipartisan Policy Center in Washington. He is the author of The Reagan Revolution: A Very Short Introduction (OUP, 2009), Moynihan’s Moment: America’s Fight Against Zionism as Racism (OUP, 2012), and co-editor of Living in the Eighties (OUP, 2010). Follow @GilTroy on Twitter.

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OP-EDS & REVIEWS

By Gil Troy, NYT, 12-2-11

To select someone worthy of sitting in George Washington’s chair, sleeping in Abraham Lincoln’s bed and governing from Franklin Roosevelt’s desk, Americans crave a substantial presidential campaign, as long as they don’t have to endure too many boring speeches. Like every human decision-making process, presidential campaigns seesaw between the serious and the silly.

Recent breakthroughs in neuroscience, political science and the dismal science demonstrate what we know intuitively, that human decision-making involves our heads and our hearts. We are neither fully rational nor totally emotional. Similarly, campaigns fluctuate between profound policy exchanges and trivial personality clashes, between significant indicators of future presidential performance and serious idiocy.

A substantial campaign is most likely when history conspires to offer high stakes with stark choices or an incumbent seeks reelection (and it helps if the candidates avoid defining gaffes or temper tantrums). Re-election campaigns in particular are usually well-focused, because at least one nominee presents a defined track record.

The 2012 campaign seems primed to be portentous, with an embattled incumbent confronting an opponent from an ideologically-charged party amid economic turmoil. But every campaign, no matter how high-minded, flirts daily with farce. “Unfortunately, when you run for the presidency your wife’s hair or your hair or something else always becomes of major significance,” John F. Kennedy said, when Walter Cronkite asked about his forelock. “I don’t think it’s a great issue, though, in 1960.” Actually, the Kennedys’ good looks brought John Kennedy great political luck.

Hair has been the subject of political debate for Republican Presidential candidate Mitt Romney, left, just as it was for John F. Kennedy, right.
Jim Watson/Agence France-Presse — Getty Images, left; Associated PressHair has been the subject of political debate for Republican presidential candidate Mitt Romney, left, just as it was for John F. Kennedy, right.

The first substantial presidential campaign — which brought about America’s first transition from a ruling party to the opposition — also teetered between frivolity and philosophy. An ugly brawl between two founding fathers preceded the great deadlock of 1800, which you may remember hearing about during the election standoff in 2000. Federalists called Vice President Thomas Jefferson an atheist, a libertine, a traitor, “the infidel.” Democratic-Republicans called the short, fat pompous president, John Adams, “His Rotundity.” But the election also contrasted Adams’ centralized government championing industrial development against Jefferson’s vision of limited government with limited growth.

The 1800 election was the first to show how presidential re-election campaigns crystallize issues and polarize positions. A challenger need not be as doctrinaire as Barry Goldwater to offer “a choice not an echo,” when pitting boundless hopes against a first-term president’s adjustments to reality. Running for re-election in 1936, Franklin Roosevelt admitted there would be only one issue: “It’s myself, and people must either be for me or against me.” Running a referendum on Roosevelt, the Republican candidate, Alfred M. Landon, called himself “the direct antithesis of the present executive.”

Winners beware, though. The binary choice most American elections offer frequently overstates differences and oversimplifies results, especially when presidents win re-election. Most of the twentieth-century’s most lopsided wins kept incumbents like Theodore Roosevelt, Franklin Roosevelt, Lyndon Johnson, Richard Nixon and Ronald Reagan in power, but frequently helped spawn the dreaded second-term curse.

Campaigns fluctuate between profound policy exchanges and trivial personality clashes, between significant indicators of future presidential performance and serious idiocy.

Even landslides do not offer the political equivalent of a blank check, however much it might feel that way. Roosevelt overstepped during his second term, especially when he tried packing the Supreme Court. He wrongly interpreted his 523-8 electoral-vote triumph as a more sweeping mandate for his New Deal than voters intended. Lyndon Johnson went from feeling, “for the first time in all my life,” truly “loved by the American people,” marveling at “millions upon millions of people, each one marking my name on their ballot, each one wanting me as their president,” to being hounded out of office.

Sometimes campaigns turn serious by coinciding with serious trouble, especially impending wars, ongoing hostilities or economic busts. Voters in 1860, in choosing Abraham Lincoln, knew that they were empowering abolitionists and risking war. Four years later, a worried President Lincoln needed battlefield victories to woo voters who were doubting him and his war. Ultimately, bullets swayed the ballots as General William T. Sherman’s conquest of Atlanta two months before Election Day helped vindicate Lincoln’s war strategy, leading to his re-election.

While wartime campaigns often become votes of confidence — or no confidence — regarding the incumbent, the downswing in an American business cycle often yields an upswing in surprisingly theoretical, intensely polemical, debates about American capitalism. During a recession, suddenly everyone is an economics major — or a philosopher.  The Panic of 1893 triggered 1896’s “Battle of the Standards.” Americans escalated arcane questions about valuing paper money, silver coins and gold into a searing philosophical divide that stirred fears of civil war. The major parties nominated candidates with contrasting stands. Converting from currency to morality, William McKinley, the Republican goldbug, said “The American people hold the financial honor of our country as sacred as our flag.” And catapulting from economics to metaphysics, William Jennings Bryan, the Democratic-Populist silverbug defending “the producing masses of this nation and the world” famously cried: “You shall not press down upon the brow of labor this crown of thorns, you shall not crucify mankind upon a cross of gold.” One Republican, John Hay, moaned: “The whole country has been set to talking about coinage — a matter utterly unfit for public discussion.”

Still, good intentions and clear visions do not guarantee Solomonic deliberations. In 1964, insisting that “I’m not one of those baby-kissing, hand-shaking, blintz-eating candidates,” Senator Barry Goldwater envisioned a “lofty, rational presentation of contending beliefs” against President Lyndon Johnson. Goldwater loved his campaign slogan:  “In your heart, you know he’s right.” But with Democrats sneering “In your guts, you know he’s nuts,” and his numbers tanking, Goldwater retaliated. By October he was snarling “Would you buy a used car from Lyndon?” and saying all Johnson did was “lie and lie and lie” — although the patriotic senator recoiled when crowds, riled by his rhetoric, booed the president. Time magazine deemed the 1964 campaign “one of the most disappointing ever.”

Just as ideologues can end up mudslinging, moderates do not necessarily sling mush. Mocking moderates is a great American tradition. Some, like Lewis Cass, the Democrats’ compromise nominee in 1848, earn the contempt. As Americans polarized over slavery, Cass ran as a “doughface,” a Northern man who molded his politics to satisfy Southerners, impressing few, alienating many. “And he who still for Cass can be,” one Whig wrote, “he is a Cass without the C.”

America also enjoys a rich tradition of muscular moderates. Barack Obama has already shown he can run an exciting, crisp campaign from the center. In 2008, both parties nominated centrist senators seeking the swing voters who could sway the election. These crucial voters, like the Reagan Democrats and the Clinton soccer moms before them, made a clear choice, this time for Obama. Interestingly, even though both Obama and John McCain played to the center, they clashed on foreign affairs, economic policy and governing philosophy, and in the process they offered voters two quite distinct alternatives.

President Barack Obama, left, was accused of being an atheist, as was Thomas Jefferson, right.
Pool photo by Kevin Dietsch, left; United Press International, right President Barack Obama, left, was accused of being an atheist, as was Thomas Jefferson, right.

The history of presidential campaigning reveals the ingredients that yield substantial campaigns, including a charged historical context, clashing world views and coherent candidacies.  Still, every candidate remains one slip of the tongue, one gotcha question, one feeding frenzy, away from the chaos that overwhelms so many campaigns. Americans genuinely yearn for an ideal democratic exercise, one-part university seminar, one-part town hall. Yet the blood rushes, the pulse quickens, interest peaks, when campaigning turns ugly, emotional, personal. The contradictions of popular politics, meaning mass democratic decision-making, don’t just mirror but magnify our all-too-human contradictions as personal decision-makers.



Gil Troy, professor of history at McGill University, is the editor, with Arthur Schlesinger Jr. and Fred Israel, of “History of American Presidential Elections, 1789-2008,” fourth edition.

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